PERFORMANCE DRIVEN VEGAN FORMULAS

PERFORMANCE DRIVEN VEGAN FORMULAS

Authentic beauty is natural and simple.

Products

Carefully selected, free from silicones and vegan

To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfates surfactants, parabens, mineral oil and artificial colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.

WE BELIEVE IN AUTHENTIC BEAUTY

Authentic ​beauty​ is ​real,

​honest &​ purpose​ driven. It’s ​our ​shared

​belief; what binds us and drives us.

WE BELIEVE

authentic​ beauty ​starts ​the​

moment​ you decide ​to ​be​ yourself.

​It’s ​about enhancing​ natural​ beauty.

WE BELIEVE

what​ we​ leave​ out ​is​ just ​as ​important​ as what​ we ​put ​in.​Performance ​driven ​vegan ​formulas free​ from ​micro ​plastics,​ mineral​ oil, ​parabens &​ silicones​ and​ of​ course ​cruelty-free.

WE BELIEVE

In ​building ​a ​diverse​ community ​of​ mindful ​advocates, cultivating ​empathy, ​experience ​and​ skills.


Join the
#authenticbeautymovement.

Memento

An AUTHENTIC BEAUTY CONCEPT Memento service allows the hairdresser to customize treatments and services to best suit their clients' mood, schedule and hair needs… Learn how to mix a carefully selected Essence with a chosen Mask from the range to create a bespoke care treatment. For an extended Memento service, a combination of tapping, circular, criss-cross and linear massage gestures are incorporated to aid inner beauty and peace, reviving beauty from within. For a final moment of calm, special earplugs and a blindfold block out the outside world so salon clients can take a moment to reconnect with themselves.

Memento
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Products

Memento

To create the canvas for beautiful hair, salon clients can enjoy a multi-sensorial AUTHENTIC BEAUTY CONCEPT Memento service inspired by mindfulness… Watch how a harmonizing backbar experience cleanses and purifies hair and scalp through massage gestures that focus on specific pressure points to aid relaxation; to rebalance hair, mind and soul, slow and rhythmic movements are used to create a lasting moment worth remembering.

Memento
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Products

#Authentic­Beauty­Movement