WE BELIEVE IN AUTHENTIC BEAUTY

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

#AuthenticBeautyMovement

The new path to authentic hair

WE BELIEVE IN AUTHENTIC BEAUTY

Authentic beauty is real, honest & purpose driven. It’s our shared belief; what binds us and drives us.

WE BELIEVE

authentic beauty starts the moment you decide to be yourself. It’s about enhancing natural beauty.

WE BELIEVE
what we leave out is just as important as what we put in. Performance driven vegan formulas free from micro plastics, mineral oil, parabens & silicones and of course cruelty-free.

WE BELIEVE

in building a diverse community of mindful advocates, cultivating empathy, experience and skills.

Be part of the

#authenticbeautymovement.

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Mindfulness starts at the roots

We spend time and effort curating our skincare regimes when it comes to our face and body. So why stop once we get to the scalp despite the fact it’s an extension of the rest of our skin? Works on both hair & scalp, with Spirulina & Aloe Vera and its lightweight fresh texture penetrating quickly, to deeply moisturize and support a protection barrier against oxidative stress or external aggressors, to avoid moisture loss and bring back the shine.

Products

Tips from around the World

In search of authentic hair and beauty looks from all over the world. Find out what makes a woman beautiful in different countries.

Community

Hair Movements

Hairstyles are a strong expression of personality. Various long and short hairstyles have been associated with female empowerment throughout history.

Community

Minimalism for a Calm and Simple Life

We live in an over-stimulated, over-complicated, cluttered world. It’s no surprise, then, that Mari Kondo’s best-selling book, The Life-Changing Magic of Tidying, sent ripples worldwide and started a movement that just keeps gaining momentum.

Community