WE BELIEVE IN AUTHENTIC BEAUTY

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

#AuthenticBeautyMovement

The new path to authentic hair

WE BELIEVE IN AUTHENTIC BEAUTY

Authentic beauty is real, honest & purpose driven. It’s our shared belief; what binds us and drives us.

WE BELIEVE

authentic beauty starts the moment you decide to be yourself. It’s about enhancing natural beauty.

WE BELIEVE
what we leave out is just as important as what we put in. Performance driven vegan formulas free from micro plastics, mineral oil, parabens & silicones and of course cruelty-free.

WE BELIEVE

in building a diverse community of mindful advocates, cultivating empathy, experience and skills.

Be part of the

#authenticbeautymovement.

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Expert Talk: Session-Stylist Adam Garland

The British session stylist brings mindfulness, daily meditation and pure beauty to the high-fashion world. His work reflects his personal attitude and brings the Authentic Beauty Concept memento to life.

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Authentic Minimalism

Minimalism is the foundation Jean-Philippe Beaupied builds his work on. Find out, why he values the artisanal aspect of hairdressing above all.

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No-filter attitude

How to reflect an aesthetic approach in your daily work? Meeting Said Rubaii in his eponymous hair salon in trendy Berlin Mitte.

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Being perfectly imperfect

Being authentic means embracing imperfections, says Hester Wernert-Rijn. The Dutch hairdresser on how authentic beauty evolved in recent years.

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My City Insights: Christine Friberg’s Gothenburg Street Style

The Swedish fashion stylist, club promoter and DJ finds inspiration in street style and texture in music on an insider tour of her home city, Gothenburg.

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