Farmers and their families are also taught to cultivate individual kitchen gardens from which they can harvest edible plants, and they are educated in health and nutrition. Additionally, to reduce environmental footprint, no chemical input is used, and farmers are taught how to preserve soil condition.
Selecting ingredients with a transparent value chain, Authentic Beauty Concept contains Guar Hydroxypropyltrimonium Chloride. This is a caring ingredient, that improves combability and hair feel. Sustainable Guar is cultivated by the farmers of the Sustainable Guar Initiative (SGI). Since 2017 we support this longterm SGI programme together with Solvay and the nonprofit organisation Technoserve in the sustainable production of the raw material Guar in India.