
Sustainability
Being honest is more important to us than being perfect, and we strive to do better every day. When we launched Authentic Beauty Concept, sustainability was a topic close to our hearts.
Authenticity, honesty, and transparency are part of our core DNA.
We are committed to contributing to a circular economy, being mindful of our footprint, and working to improve our packaging, ingredients, and social impact – because we care about our beautiful planet. As sustainability keeps evolving, so are we, as we continue to challenge ourselves and find new ways to improve step-by-step.
We are taking Authentic Beauty Concept on a journey to strengthen our sustainability offering, explore opportunities and make impactful changes.
Will you join us?


Energy & Climate
There is no planet B. We are continuously evaluating business areas such as production, packaging, transportation, and consumption to reshape our impact on our planet*, with commitments to reduce CO2 emissions by 65% per ton of product by 2025, reduce our CO2 emissions by 75%, and source 100% of our electricity from renewable energy sources by 2030, become climate-positive by 2040.
*On company level and only our own operations, not including contract manufacturers.