Sustainability
Sustainability

Sustainability

Being honest is more important to us than being perfect, and we strive to do better every day. When we launched Authentic Beauty Concept, sustainability was a topic close to our hearts.

Authenticity, honesty, and transparency are part of our core DNA.

 

We are committed to contributing to a circular economy, being mindful of our footprint, and working to improve our packaging, ingredients, and social impact – because we care about our beautiful planet. As sustainability keeps evolving, so are we, as we continue to challenge ourselves and find new ways to improve step-by-step. ​

 

We are taking Authentic Beauty Concept on a journey to strengthen our sustainability offering, explore opportunities and make impactful changes. ​

 

Will you join us?

 

OUR GOALS

OUR GOALS

As a brand, we believe that we can all make a difference, even with small actions. When we put all of those individual efforts together, and come together as a community, we can create real change and make bigger steps in the right direction.

Energy & Climate

There is no planet B. We are continuously evaluating business areas such as production, packaging, transportation, and consumption to reshape our impact on our planet*, with commitments to reduce CO2 emissions by 65% per ton of product by 2025, reduce our CO2 emissions by 75%, and source 100% of our electricity from renewable energy sources by 2030, become climate-positive by 2040.

*On company level and only our own operations, not including contract manufacturers.

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